The crypto industry just used an old way to reach masses: invite a TV star, make a funny video and hope it will go viral. And this time it really did went viral, spreading the word about the world of cryptocurrencies: almost 2.5 million views on YouTube and Twitter in less than two days.
eToro, a multi-asset platform which offers both investing in stocks and cryptocurrencies, released an ad featuring actor Kristian Nairn, better known as the character Hodor from the record-breaking TV series Game of Thrones.
Kristian Nairn portrays the loved individual Hodor, the simple-minded servant of a noble house in the tv display recreation of Thrones, who can best say the phrase Hodor which, in turn, gave him the name. The person spends a full-size quantity of time sporting a young boy on his back inside the show, speaking simplest with that one phrase, which is derived from the phrase “hold the door”.
The ad follows the actor being attentive to gives for advertisements in which he constantly carries something on his againand says “Hodor.” bored with being pigeonholed, he tells his agent to discover him some thing “with a tie”. nicely, the end result is underneath:
The community went absolutely wild over the advertisement. Nairn’s character was universally beloved – the episode featuring a significant plot twist involving Hodor’s past and future which brought fans to tears has been universally acclaimed as well as receiving a 100% rating from review aggregator website Rotten Tomatoes. The choice of character, the play on words and the simple message of the ad had fans in a frenzy.
“Thanks @eToro for proving that advertisements can be funny again,” writes Twitter user @FleitzPierre, while user @CryptoPoland adds, “A serious actor who reminds us the ads can be more engaging, funny and enjoyable, all at the same time.” Other people are finding more easter eggs in the ad: “Anyone else notice the elevator buttons? Moon or Rekt,” writes Reddit user u/jaynemesis. Then, there are those speculating on other characters of the show and the ways they’re leveraging the world’s economy to serve their own goals… But that does not really have much to do with Hodor.
The platform might well have struck gold with this ad in terms of the future of crypto advertising: integrating terms unique to the cryptoverse into pop culture could serve to familiarize wider audiences with the industry. After all, are you a real Game of Thrones fan if there is a reference somewhere online that you don’t understand?
Don't Miss Your Investment Opportunity
More than 2500+ readers already joined. Subscribe to our free newsletter and follow us!
Thank you for subscribing.
Something went wrong.